Microsoft’s Web-Based Marketplace to Send Apps to Windows Phones

Posted: May 26, 2011 in News

When Microsoft rolls out its Mango operating system for Windows Phone 7 this fall, the company will debut a new web-based version of its Windows Phone Marketplace at the same time, according to Microsoft’s Windows Phone Developer Blog.

The web-based Marketplace will let users select and buy any of the platform’s 17,000 apps on a web browser and then send them directly to their Windows phones over the air.

When clarifying the service to Engadget, Microsoft said it expects most customers to download apps to a Windows phone over the air, but that if the Marketplace service is not activated on a cellphone, it will use SMS to turn on the over-the-air app service before software is downloaded and installed.

Microsoft added that users will also have the capability of sending themselves an email with a link to the app, but the company expects most users will instead let the apps install in the background.

The Mango operating system aims to make cellphones “smarter and easier,” focusing on efficient multitasking, enhanced cloud integration and better platform tools for developers.


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